Portal Sponsorship
Promote your company. Differentiate your solutions. Be evaluated. Get selected.
- Delivering Value To Our Users
- Who Uses Secure Access Central?
- What Organizational Roles Do Our Users Play?
- Sample of Recent Subscribers
- Delivering Value To Our Sponsors
- Marketing Programs
Delivering Value To Our Users
Secure Access Central is a user-friendly portal that combines original analysis from Breakaway Security and its partners, an online knowledge exchange and highly selective Web directories.. It delivers content not found elsewhere, faciltates unique online forums, and offers highly selective links to excellent publications on other Web sites.
Before Secure Access Central was available security professionals relied on four primary resources for online information: vendor Web sites, info services, industry analysts, and independent Web sites found through search engines.
These had several key limitations.
- Vendors Web sites vary in quality and are promotional in nature.
- Information services like Network World offer broad coverage but their
specific content is typically not very deep and updated infrequently .
- Search engines are very inefficient. When keywords like "SSL VPN,
endpoint security and network access control" are entered into popular
search engines they commonly generate millions of undifferentiated listings
(see example at bottom of page). Clearly only a small percentage of this
online information is actually worth investing one's time.
- Most industry analyst research must be purchased.
In contrast, Secure Access Central provides high quality independent analysis at no cost. Its user friendly design significantly reduces the amount of effort and time users must spend to find what is truly useful. And no other Web site matches the quality, depth and "freshness" of our content.
The CMO Council and Knowledge Storm Inc. surveyed IT buyers to determine what online content had the most influence on their purchase decisions. Secure Access Central helps users easily find all these resources.
- Third-party research or white papers
- Independent product reviews
- Peer forums and online discussion groups
- Demos
- Articles by industry journalists
- Vendor-related content
- Webinars
- News
Who Uses Secure Access Central?
Our registered users work for the following organizations:- Enterprise & Government - 35%
- Resellers - 37%
- Security Consultants - 15%
- Security Vendors - 6%
- Others - 7%
Our portal serves a global audience with approximately 55% of our user community residing outside the United States.
What Security Roles Do Our Users Play?
(Top 10 Job Titles (unranked))
- Info Security Manager
- IT Director or Manager
- Security Architect
- Chief Security Officer
- Security Analyst/Advisor
- Chief Information Officer
- Security Consultant
- Network Manager
- Network Security Engineer/Specialist
- Network or Security Administrator
Sample of Recent Subscribers
Secure Access Central attracts security professionals from private and public organizations around the world. Here are profiles of some of our recent subscribers (personal contact information has been omitted for privacy reasons):
Delivering Value To Our Sponsors
Our portal offers an nontraditional mix of marketing services that enable sponsors to effectively and affordably convey what is unique about their companies, strategies and offerings. Our sponsors can participate in our portal in two ways. They can co-author educational content that is non-promotional in nature. And they can promote their security offerings through our separate marketing programs.
Our Marketing Programs
Secure Access Central offers both traditional and unique marketing programs. The former set include banner ads, white papers and case studies. These items are generally designed to draw potential customers or resellers to your content on your web site. The latter set really distinguishes what we offer your company which is a "strong clear voice" in a vendor-independent online forum. In original content on Secure Access Central you can share your visions, outline strategies, differentiate products and services, and demonstrate your company's expertise.
Traditional Marketing Programs
- Banner Ads - Displayed on multiple pages within the portal, these ads can link to another web page on either Secure Access Central or your web site.
- Company Logo - displayed on portal home page
- Case Studies - We include your company logo and reference links to case studies on your web site.
- White Papers, Webinars & Podcasts - We include your company logo and reference links to content on your web site.
- Analyst Quote - Breakaway Security will supply an analyst quotes for your press releases and web site.
Unique Marketing Programs
- Product Spotlights - We dedicate an entire web page to either your product or a new product announcement. And we will work with you to ensure the market can appreciate your complete value story. This IS promotional content.
- Solution Spotlights - We dedicate an entire web page to either your product or a new product announcement. And we will work with you to ensure the market can appreciate your complete value story. This is NOT promotional content
- Executive Interviews - We jointly develop a Q&A that highlights your "thought leadership" on an important topic.
- Competitive
Differentiation - We devote three web pages to capabilities you
feel set your solution apart from the rest of the pack.
- On-line Product Selector - We publish an SSL VPN selection guide and will include your company logo and reference links to your other content on Secure Access Central.
- Complimentary Product Evaluation Guide - We create a comprehensive evaluation guide for your Secure Access Gateway, deliver it at no cost to qualifying users, and send the registrants contact information to you.
- Best Practices - The central purpose of this monthly series of "best practices" columns is to educate security professionals on the practical application of products, technologies and services in SSL-based access networks. The columns will be authored by individuals with in-depth knowledge of security policy and solution implementations. Candidates include vendor solution/system and senior field support engineers and customer personnel with similar experiences.
Secure Access Central delivers your unique value story 24 hours a day, every day, globally, at a very low cost!
Companies interested in taking advantage of our marketing services should contact Breakaway Security at sales@breakawaymg.com or 650.321.4930. We can tailor branding and lead generation programs to your specific business needs.